As we explained before AI can help companies in several ways, and today we go even further one the marketing side of the business operation. 

Marketing is one of the industries in which companies and organizations are focusing more and more due to the relationship between sales and product communication. And the good news about that is the recent approach to AI in marketing. 

Digital marketing or e-commerce has a lot of data sets to back up any hypothesis or tests you may run, also the tools available such as Google Analytics or SEO help you measure your success, and give you the real pace of your business and the engines behind it. 

AI can help you optimize your campaigns and your message by analyzing those complete data sets that represent your business operations, making it possible to improve your results and reach the right targets and customers.